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40 is the new 30. It's statements like that which can really get under the skin of a 40 year old, now they've earnt the right to the beginnings of crotchetiness. But it's a fantastic age to be. Seniority and gravitas without being considered *old*, and enough taste buds killed off to genuinely enjoy a good martini. Elevated tastes all round. That's why, if you're buying for one, you might need our help with 40th birthday gift ideas.
An ALDI gift card might "so useful" but if practical is what you're going for, there's no reason it can't also be thoughtful and memorable. A personalised craft beer glass or bespoke embroidered shawl will likely get plenty of use – and be treasured for years to come!
Shopping for a freshly-forty fella? Check out our collection of creative 40th birthday gift ideas for men for foolproof pressie ideas that'll appeal to even the most discerning gent (monogrammed leather belt and custom wooden wine rack, we're looking at you).
We're not short on 40th birthday gift ideas for her, either. From a traditional treasure like an engraved keepsake jewellery box to a '70s typographic print or a half-penny bracelet that'll serve as the ultimate throwback to her decade of birth, we've got innovative gift ideas that'll knock her forty-year-old socks off.