Sell with us

Interested in joining the hardtofind sellers’ community? This is the place to start.

We’re always on the lookout for innovative new sellers who design, make, create or import genuinely different products across a range of categories, so if that sounds like you, please read on…


1. We’re numero uno

We’re Australia’s leading, award-winning curated online marketplace.

2. Huge reach

We get more than 10 million site visits annually – that’s a bucket-load of potential customers for your business.

3. Best-of

We hand-pick only the best, most exceptional sellers, which means you’ll always be in excellent company.

4. To market, to market

From catalogues to print campaigns, digital marketing, radio and press coverage, our marketing campaigns ensure maximum discoverability of your products.

5. Money, money, money

Join the ranks of our most successful sellers and make a six-figure turnover. It’s FREE to join and there are no listing fees - we take a commission only when you make a sale.


hardtofind celebrates fun, innovative design from the best small creative businesses that love what they do.

Our site brings together an expertly sourced global community of cottage industries, independent studios and hole-in-the-wall retailers with people looking for something different – and creating a much more personal maker/manufacturer-to-customer shopping experience.

What our sellers have to say

Turns out, joining hardtofind was the best business decision I've ever made. Their ability to market our brand to an audience beyond our wildest dreams has seen our business take flight. Join hardtofind – it’s a no-brainer.

Kate Kirkwood, Hug Me Harry

I just wanted to let you know that I am so happy with the results so far with listing my products on hardtofind! I have had so many sales each day, it's amazing. Thank you so much!

Sacha Alagich, Escape To Paradise

Just wanted to say a big thank you for the great exposure we are receiving through the current hardtofind catalogue – the increase in sales on your site has been really positive!

Danielle Sanders, Ella Sanders

I’ve found every person at hardtofind that I have had the pleasure of dealing with thus far to be willing to go above and beyond to help us grow our business. It really is an amazing platform, which we are excited to be a part of. Everyone I have ever spoken to about hardtofind has either shopped on the site, or definitely heard of it.

Nadine Bartlett, Alexa Lane

We've been amazed by the response. At times in the run up to Christmas we were posting several hardtofind orders a day. Both the Royal Mail and Australian Post have worked near flawlessly. Australians pay good money for a quality product, and we’ve definitely found this to be the case.

Hugo Lesser, Estados, UK Seller

It was very easy to create the storefront and upload our products. We were live after five days! The hardtofind team is always happy to help and very positive. We received our first orders within 24 hours of being live. They pushed us from the beginning and the Australian market is really receptive to our products. Without hardtofind we would not have been able to reach those customers. We are now investing in their marketing campaigns and we look forward to our next projects together.

Clemence Lamet, Merci Maman, UK Seller

Really exciting to really develop our range on your platform, it has shown such signs of growth for us over the last 11 months

Danielle Plowman, Ellie Ellie, UK Seller

How our marketplace works

1. List products on your hardtofind store through our user-friendly, self-managed CMS (content management system).

2. We market your products to millions of potential customers.

3. Customers order and pay through our checkout.

4. We let you know when you have a new order.

5. You send the order directly to the customer.

6. We pay you!

Your success is our success

  • Our Seller Support team is at the ready to give you expert advice from market trends to product development. We'll help you set up your hardtofind store for maximum wow factor, plus give you tips on best-practice styling, photography, product descriptions and more.
  • Let our Marketing team create a tailored marketing package to suit your budget. Amplify your sales and attract even more potential customers to your hardtofind store.
  • Meet our friendly Customer Support team who will help you deliver the very best service to your customers.
  • Join our online Seller Community group and mingle with like-minded small-business talent. Share business advice, ideas or just drop in to say ‘hi’.
  • Access and update your product pages and manage your own orders 24 hours a day via our bespoke CMS (content management system).

The fine print

To become a seller on hardtofind you must:

  • Design, make, create or import high-quality, genuinely different products.
  • Have professionally shot and styled images.
  • Be passionate about your business and totally committed to best-practice customer service.
  • Be able to fulfil orders and follow administrative procedures quickly and efficiently.
  • Be ready to accelerate the growth of your business.

Check out our Seller Terms here

Next steps

Think you fit the bill?