About Us

Eri and Trudi met while working in publishing. Eri was the national sales manager for delicious. magazine, and Trudi was the editor-in-chief. They quickly discovered a mutual love of food, wine, travel, cooking and the (very) occasional spa treatment! They both live in Sydney and, being busy mums (they have five children between them), they liked the idea of a tightly curated website where you could shop quickly and easily for gorgeous products from the comfort of home, and decided to launch hardtofind.

hardtofind is an Australian shopping website featuring beautifully designed, hand-crafted, unique products – high-quality homewares, gifts, kids' stuff and accessories – that are not easily sourced elsewhere. Eri and Trudi's backgrounds in lifestyle magazines meant they knew the secrets of the stylists and importers – where to find those irresistible products. The IT side of things has been a massive learning curve for the girls but the fun part of the job is discovering fantastic gifts, fashion and homewares from all around Australia and overseas.

hardtofind offers one easy checkout, free shipping and gift wrapping and all purchases dispatched direct to the customer from the seller.

 No more schlepping all over town or trawling through endless websites to find what you're looking for – hardtofind is a one-stop shop where you can buy direct from more than 700 specially selected sellers, whether you're looking for an unusual gift, searching out a special something for yourself, or just wanting to treat your home or your kids to a new look.