It’s always fun meeting new people, which is why we came up with the idea of The HTF Hot Seat – a regular post to introduce you to the creative dynamites behind some of your favourite hardtofind products. This week’s seller in the spotlight: super mum Gem from Infamous Swim.


I’m known on hardtofind for my… matching mummy and mini swimsuits.

Right now I’m inspired by… our family travels. This is a big one for us – as a family we love to get away and get the kids out of the house and outdoors.

My favourite part of the making process is… starting right from scratch, sketching the designs, getting pencil to paper to the very raw design of our prints too. Watching it all come alive by the end is just unreal.

I work from… my lounge room, right now. I need a bigger space!

A typical day for me involves… I don’t even know where the 24 hours goes! With a 16-week-old bub, it just disappears. I start with the kids being dropped at school and getting my take away almond latte (a must), then it’s back home to have a daily chat with my warehouse manager about orders and how she
has gone the day before. After that, I get onto emails and social media contacts! I am loving being very personal with all of my followers right now – really engaging with them, answering any sizing or colour questions they might have. My following is mostly (but not only) mums of all ages and sizes. I help everyone that wants assistance with their size, because when you’re feeding a new bub, it’s nice to know that the person who’s helping you is going through the same things. When the emails are done, it’s all about managing my marketing/advertising and ad hoc things like photoshoots and bloggers. There really isn’t enough time in the day. As soon as 3pm hits, it’s school pick-up time, so my house is loud full of three boys! The rest of the night un folds with parental duties, finishing off with some nighttime answering of mail. Phewww!

My proudest business moment was… collaborating with the wonderful Marcia from notsomumsy! How exciting right?

When I started my business, I wish I’d known… it was going to get this big of a response so soon. I would have had a lot of processes sorted before realising I was about to sink!

I’d describe my personal style as… excitable (maybe too much), honest and open and funny! (Can you say that about yourself? I laugh at my own jokes, anyway… haha!)

My last purchase was… organic cleaning products. I’m a HUGE sucker for online buying.

The first thing I do when I wake up is… oh, gosh – I’ll fess up… check my phone. Eeekkkkk.

The motto I live by is… treat everyone like you want to be treated.

I’m hoping 2019 will bring… a calmness.

Everything tastes better with a little… almond milk.


Shop Infamous Swim

1. Candice Safari Leopard Mumma and Mini Matching Swimsuit Set 2. Mumma and Mini Matching Bikini in Red Polka Dot 3. Candice Military Green Mumma and Mini Matching Swimsuit Set 4. Candice Sunset Tropical (Not So Mumsy Collab) Mumma and Mini Matching Swimsuit Set


PS. Another new seller you should know about and meet more makers and creators!

Hardtofind is Australia’s leading online curated marketplace for gifts, fashion and homewares.