It’s always fun meeting new people, which is why we came up with the idea of The HTF Hot Seat – a regular post to introduce you to the creative dynamites behind some of your favourite hardtofind products. This week’s seller in the spotlight: Louise from Bookishly.


I’m known on hardtofind for my… bookish quotes on vintage book page prints and personalised map of the stars prints.

Right now I’m inspired by… working with my amazing design team to create new things. I used to do all this on my own but having a team to bounce ideas off makes the world of difference.

My favourite part of the making process is… when you get a print in a frame with no dust first time around – it’s a glorious thing!

I work from… a workshop in Northamptonshire, UK, with a team of 10 other lovely people.

A typical day for me involves… the school and nursery run, then arriving at work about 9.30am. I do emails and chat with the team and then move on to whatever projects are working on. It might be working out how many temps we need for Christmas or how many frames we need to make in advance, or planning the contents of our next subscription box. I’ll catch up with the design team on what they are working on and give feedback. Jo runs customer service and she might have something I need to know about, or just something hilarious to relay (it comes with the job!) and I’ll need to give Beth (our marketing superstar) the two factor authentication code for Instagram multiple times each day! I leave work in time to pick the kids up from after school club and nursery and then it’s straight into the chaos of teatime and bedtime. I’ll occasionally do a little more in the evening but generally I try to switch off and spend some time with my husband (if I can drag him away from whatever his latest hobby is – it’s currently 3D printing!).

My proudest business moment was… it’s rather general, but I’m really proud of my team. Every single one of them is great and my goal in life is for Bookishly to provide meaningful careers for as many of them as possible. To build a business big enough to employ 11 people is something I never imagined would happen, and now it has I just want to keep going!

When I started my business, I wish I’d known… to employ an accountant sooner and start handing over the things I’m not good at to other people.

I’d describe my personal style as… at home I love a bit of mid-century modern with a hint contemporary boho. Ladderax plus IKEA plus a Persian rug and grey Scandi sofa. Fashion-wise, I’m a sucker for a botanical print dress, metallic Converse, thick rimmed glasses and laser cut jewellery. I’m a bit of a ‘creative’ stereotype I’m afraid. I’ve even got the pink hair!

My last purchase was… children’s clothes! It’s always children’s clothes.

The first thing I do when I wake up is… check my email for overnight hardtofind sales. That time difference!

The motto I live by is… the JM Barrie quote ‘Always try to be a little kinder than is necessary’ is Bookishly’s motto. It’s a massive poster on the wall in our studio and it’s written into our staff contract. It’s how we treat our staff, suppliers and customers, and how I try to treat everyone in life.

I’m hoping 2019 will bring… growth. I want to keep building Bookishly so that we can expand and create more cool stuff. World domination basically!

Everything tastes better with a little… CHEESE!! Is there any other possible answer to this question?!


Shop Bookishly

1. ‘May Your Shelves Overflow with Books’ Book Lover Print 2. Personalised Star Chart Print 3. ‘You Are Our Greatest Adventure’ Map Print 4. ‘She Is Too Find of Books’ Book Quote Print


PS. Meet more of our makers and creators!

Hardtofind is Australia’s leading online curated marketplace for gifts, fashion and homewares.