Is Boy Smells the new status candle?

When New York magazine’s The Cut recently pondered ‘What’s the next Status Candle?‘ – a slick pink package was at the top of their list. Made in LA but distributed here in Oz by hardtofind seller The Candle Library, Boy Smells is ready to replace the old guard of status candles (think the flowery perfume of Diptyque and the classic luxury of Cire Trudon) with its more earthy scents and iconic millennial pink packaging.

‘Conceived beyond the gender binary’, Boy Smells began in 2016 as an experiment in candle-making in the kitchen of co-founders and real-life partners Matthew Herman and David Kien. With a goal to ‘burn up expectations’, the duo created unexpected scents like Cinderose (a blend of rose, oakmoss and smoke), Kush (green and bright with a hint of cannabis flower) and St Al (where sandalwood meets exotic florals and frankincense).

Their fresh spin on traditionally masculine fragrances is one thing, but it’s Boy Smells instantly recognisable branding that has made them so covetable. Every candle is developed and mixed in the founders’ home in Los Angeles with fragrance and natural oils, all-natural coconut wax and beeswax. They’re hand-poured in a reusable glass vessel, hand-labeled and beautifully presented in their signature sleek pink and black packaging – ready for a permanent position on your bedside table.