The Affirmation Company

The Affirmation Company was started in 2022 by Amy, a 28 year old from Sydney.

So let me introduce myself a little bit better. Over the past few years I have been on my own self-development journey, as a result of feeling unhappy with where I was in my life and how I reacted to certain situations.

Struggling with my own mental health, as well as feelings of unworthiness and lacking confidence in myself, I was sick of feeling how I did and wanted a change. So I started listening to self-development podcasts & reading books and really resonated with using positive affirmations to create a more positive mindset and a better life for myself.


Our aim at The Affirmation Company is to help other women who, like Amy, may be struggling with certain aspects of their life either physical or mental. We want to make it easy to incorporate affirmations into every day and inspire you to create a more positive mindset, practice self love and gain confidence to be who you are.

We started our business selling our most loved Affirmation Cards and have since grown our range to include affirmation jewellery, prints, candles, clothing & more. Each of our products has been designed with you in mind and is intended to empower, motivate and inspire both the wearer/owner and anyone else who might see the affirmations displayed on each.


We are based on the Gold Coast, Australia.

Our candles are handmade with love in small batches, just for you.

When you purchase from us, you are not only supporting an Australian small business, but also investing in yourself and your own self love and self development journey.

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