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The time in which Misc. Goods Co. was thought up did not revolve around a time of dreaming or conceptualizing. It didn t occur in a conversation among friends and, in turn, become a life goal. The MGCO. products and brand came about by circumstance; by positioning my professional life in such a way that it could bend and shift; changing as opportunity came, and being ready to put my hand to the plow when it did. This opportunity came in the form of a monstrously successful Kickstarter campaign (see History for details). My life changed, and now I was responsible for a new business. Misc. Goods Co. arrived to the commercial world.