When the colour pros at Pantone announced that their hue of the year for 2018, we weren’t expecting Ultra Violet. But maybe that’s kind of the point. This surprising, celestial shade is a vibrant beacon of creativity, positivity and spirituality – and it’s resurgence has suddenly got us embracing all things purple.

A colour that’s long been associated with royalty, wealth and counterculturalism, purple is a powerful and resonant hue – but it’s also still unexpectedly accessible. Whether it’s a bold floral-print wallpaper, a soft lilac rug or a violet accessory that makes a subtle statement, pops of purple are easy to incorporate into your home and wardrobe.

Team deep violet with opulent metals like gold and brass for a luxurious look, or opt for a more playful take on the trend with softer lilac hues and shades of green and blue.


1. Pretty Boy Violet Art Print 2. Refresh Luxe Candle in Lemongrass and Lilac


3. Indian Lantern in Lilac 4. Flannel Flower Damask Wallpaper


5. Pink and Lilac Name Train 6. Highlighter Stick in Icy Lilac


7. Python Leather Classic Leather Foldover Clutch 8. Santorini Girls’ Lilac Sandals


9. Mystic Rug in Lilac 10. Aura Soma Parfum 58


11. Deco Drop Earrings 12. Josephine Purple European Pillowcase


PS. 10 must-have buys of the moment and have you met our founder, Eri?

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