What does it take to shoot the main image for a hardtofind catalogue?

Specifically, 48 exciting products, seven hours in the studio, two very talented hardtofind designers, one hardworking photographer… and a whole lotta coffee and creativity!

Styling and snapping our Mother’s Day catalogue (circulating now!) was a full-day affair, featuring some of our favourite gifts for mum. Backdrops needed to be hand painted, lighting needed to be perfected and all the starring products needed to be carefully placed in a way that could definitely be described as ‘flatlay goals’. But I think we can all agree the end result was worth it. It might just be us, but ‘spectacular’ is a word that springs to mind…


Art director Lizzy puts her flat-lay skills to good use, with a twig of styling greenery.


Not your average iPhone selfie, huh, Nigel? #photographerlyfe


When one screen just isn’t enough…


We wonder if junior designer Georgia folds all her cardigans with this much precision?


PS. If you haven’t seen our Mother’s Day catalogue, shop it here. And if you want to learn how to DIY those pretty-as paper flowers, the step-by-step instructions are all here.

Hardtofind is Australia’s leading online curated marketplace for gifts, fashion and homewares.