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Designed by Em was started when Emma as a first time Mum found little offerings for stylish functional accessories for babys and toddlers. Having a baby of her own these accessories needed to be easy for parents as well as durable, high quality and above all no fuss for everyday use.

The range of products is designed to last longer than most items that little people grow out of very quickly and Designed by Em products are designed to be timeless classic products that say more about style rather than current trends.

The range of home essentials reflect the needs of busy parents which give you more time to spend with your family and less time on house hold duties.

All products make perfect gifts that are hard to find

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